Dri Archer’s Heisman Campaign

Even the most die-hard college football fans may have never heard of Dri Archer.  However, the Kent State senior had a remarkable junior season, gaining just under 2000 all-purpose yards and scoring 20 TD’s.  He was the Kent State offense.  Understandably, both Kent State fans and media are expecting big things from the sprinter-turned-tailback.  Perhaps no one expects more than Archer himself, who has declared himself as a Heisman candidate. Archer is probably not the only college football player who thinks this, but he certainly part of a unique advertising campaign to promote his candidacy.

Kent State has partnered with famous comic strip artist Chuck Ayers (a KSU alum) to create The Archer, a comic starring the All-American as a touchdown-scoring superhero.  You can see the strips here  on their Twitters page.
The campaign is effective in many ways.  It is unique, making it memorable.  It gives the Kent State fans something to rally around.  But most importantly, it puts his name into a mainstream media.  If Archer really wants to win the award, that is the most crucial part.  But the question remains…can a player from a mid-major really win the Heisman?

Benjamin Miraski outlines what he thinks needs to be done in his blog post here.  It would take an incredible season for Archer to even be considered for the award. The last player to win from a mid-major was Andre Ware for Houston in 1989. Players from mid-majors just don’t get considered because of strength of schedule and quality of players.

But the MAC is definitely on the rise.  Jordan Lynch, the Northern Illinois QB, finished in the top ten in voting last year for the award.  And Eric Fisher, the left tackle for Central Michigan, was the #1 overall pick in the NFL Draft.

Maybe Dri Archer is on to something with this comic-book campaign.  But the only way he will really show his superhuman speed and agility is on the field.  If he improves upon last years stats, the Archer might have a happy ending.


3 thoughts on “Dri Archer’s Heisman Campaign

  1. raleighh

    Editor’s comments: 1. The prospect of a Kent State player winning the Heisman is interesting, and would make for a compelling story if there was any case to be made for the player to beat out the likes of Johnny Manziel, Clowney, and any other player that may arise from the depths of college football and make a case to hold up the Heisman trophy in December. Still though a player from the MAC and at Kent State no less making waves in college football would be great for the sport as it has the overall theme of a feel-good story for everyone involved.
    2. Despite the feel good aspect of the Kent State player even being included in the Heisman conversation, there’s a 98 percent chance he will get some pub on ESPN this year, but beyond that it isn’t realistic that a player who competes in the MAC is going to be listed, as we saw players from bigger non automatic qualifier conferences still weren’t able to win the Heisman. It’s a cool story, but isn’t realistic that he’d win the Heisman.

  2. loganbooker

    I am not sure “TDs” is AP style friendly, as it should read “touchdowns.” This also goes for “QB” needing to be written out as “quarterback.”

    When you link another story as a hyperlink, I wouldn’t use the word “here” to put the link, rather than highlight what the link is about while using it in a sentence.

  3. crstroh

    I think it would be great for a mid-major to win the Heisman, but the likelihood is another story. After Archer’s injury in KSU’s opening drive of the season, this Heisman campaign could really be a toss-up. Either he bounces back and becomes the comeback story of the MAC, and possibly college football, or his campaign is over before it really even began.
    Editor’s comments: You really found an unexpected story that grabbed readers’ (or, at least my) attention. Great job of analyzing and giving links to more information on the subject.


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